Https affect on SEO

Discussion in 'SEO Chatroom' started by eliyaregister, May 23, 2017.

  1. eliyaregister

    eliyaregister Regular Members

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    Mar 1, 2017
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    Google identifies several reasons to switch to HTTPS in their website migration guide:

    Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:

    Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
    Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
    Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

    There are other benefits, though, including the Google ranking boost previously mentioned.

    Making the switch to HTTPS also helps with the loss of referral data that happens when the referral value in the header is dropped when switching from a secure website to an unsecured website. Analytics programs attribute traffic without the referral value as direct, which accounts for a large portion of what is called “dark traffic.”

    The switch also prevents a lot of bad things, such as when AT&T was injecting ads into their hotspots. They would not have been able to inject these ads on a website with HTTPS.
    Does HTTPS secure my website?

    People hear HTTPS referred to as a secure protocol, and they think this protects their website. The fact is that your website is not protected, and you may still be vulnerable to one or more of the following:

    Downgrade attacks
    SSL/TLS vulnerabilites
    Heatbleed, Poodle, Logjam, etc.
    Hacks of a website, server or network
    Software vulnerabilities
    Brute force attacks
    DDOS attacks

    Eliya SEO team

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