Updating the website’s metadata is considered to be one of the basic elements of SEO. Search Engine Optimization means optimizing the various components and aspects of a website in order to make it search engine friendly. Website’s Metadata helps in providing search engines the opportunity to correctly identify and represent a website in its search result for a specifically searched term. Keeping in mind title as one of the most basic elements of identity for the search engines, the homepage title usually represents the brand name and a set of industry specific keywords that primarily tell the nature of business while contains a very short description as well that further explains the website. Internet marketing experts who offer SEO services in Singapore shared their opinion that the majority of websites do not rank well just because they do not represent correct metadata.